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AI-Powered Marketing and Growth

Build an AI-assisted marketing campaign by researching customers, shaping an offer, and creating connected ads, landing pages, and emails.

Beginner8 lessons2h 2m totalBy Stackwise Studio

About this course

Build an AI-assisted marketing campaign by researching customers, shaping an offer, and creating connected ads, landing pages, and emails. Measure campaign results, design growth experiments, and assemble a practical workflow with human review.

What you will learn

  • Map discovery, consideration, purchase, and repeat purchase for a fictional coffee subscription.
  • Identify one customer question and one marketing touchpoint at each stage.
  • Separate suitable AI drafting tasks from decisions requiring human judgment.
  • Define the input, output, and review step for one marketing task.
  • Write a prompt specifying the task, audience, source material, constraints, and output format.
  • Revise a vague prompt to produce a more usable draft.
  • Trace factual claims in an AI draft to supplied evidence.
  • Remove unnecessary personal information from a sample customer dataset before AI use.
  • Translate a fictional business goal into a measurable campaign objective.
  • Complete a campaign brief with audience, offer, conversion event, constraints, and success measure.
  • Convert an assumption about customers into an answerable research question.
  • Match each question to an appropriate source of evidence.

Lessons

  1. 1Follow One Customer Journey15 min
  2. 2Assign AI a Useful Job15 min
  3. 3Write Your First Marketing Prompt15 min
  4. 4Check Claims and Protect Customer Data14 min
  5. 5Turn a Business Goal into a Brief15 min
  6. 6Choose a Customer Research Question17 min
  7. 7Extract Themes from Customer Language15 min
  8. 8Build an Evidence-Based Audience Segment16 min